Day 8

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We return to the dynamics of your business-building mindset. So far, you identified and wrote down a passion statement. Remember to refer to your passion statement often so that you can keep that fire burning inside of you.

The remaining Ps to explore are:

  • Patience
  • Persistence
  • Positive attitude
  • Planning
  • Practice

Today, we’ll explore patience.

Today’s Topic: Patience

In contrast to the fire that is associated with passion, patience has a cooling or calming quality to it. While sometimes you need to operate from a fiery place, you will also need to exercise a little patience.

You might have heard the saying, “It took me ten years to become an overnight success.” This is a perfect example of the power of patience.

Impatience, on the other hand, is a habit that forms when we become accustomed to getting what we want when we want it even if there is a cost to it. When we are overtaken by our own impatience, it becomes difficult to slow down, to make reasoned decisions, to carefully plan and implement a strategy, and to be measured and reasonable in our actions.

Imagine sitting in front of a campfire roasting a marshmallow. For the impatient among us, it’s hard not to let that marshmallow catch on fire. We want to accelerate the process and get to eating that warm, gooey marshmallow as quickly as possible.

Now imagine the difference between eating a black-crusted marshmallow and eating a lightly toasted, golden brown marshmallow. The first one may still be edible (barely), but the second one tastes so much better.

Is it worth taking an extra moment to roast your marshmallow slowly?

Taking this concept to your business, what situations cause you to feel impatient? Is it when:

  • Your marketing strategy has not yet gotten you the results you really want?
  • You spend weeks putting together your website, and the phone still doesn’t ring?
  • You make a dozen phone calls and everyone says “No?”

Patience is an important attribute for achieving goals, acquiring clients, developing a business strategy, working through challenges, accruing capital, and other long-term tasks. These things all take time, and it is wise to strike a balance between the passion that moves you into action and the patience that slows you down just a bit.

Many entrepreneurs practice patience by engaging in a non-business activity that builds a more patient mindset. These activities may include:

  • Meditation
  • Prayer
  • Deep breathing
  • Visualization
  • Stretching
  • Listen to relaxing music

Patience is like a muscle. We need to exercise it and develop it in order to have it available for those times when we really need it.

Today’s Action: Build Your Capacity for Patience

Now is the time for you to identify a recurring activity that will build your capacity for patience. Pick an activity from the list above that you’d like to commit to.

If none of those resonate with you, pick a different activity. Do a search on the internet for other activities that help build patience or ask a colleague for suggestions.

Once you have decided on your recurring activity, write it down in your tracking system and indicate how often you will commit to doing it. Also, write it in your calendar and schedule the activity on a recurring basis.

You need to practice building your patience daily. You don’t have to spend a lot of time each day doing it, but just enough to keep it on your mind and to make it a habit.

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