Keyword Research for Local Businesses & Why You Need It
Is keyword research for local businesses really necessary? What is SEO without the right keywords? It’s practically nothing! Keywords are the vehicle of your campaign and inbound links. In fact, much of your online success will be driven by each targeted keyword phrase. That said, you’ll want to do all you can to choose the right keywords; more like the ones that’ll benefit your local business the most. Look… Keyword research for local businesses is an indispensable, high return activity in search marketing that can help optimize your site and make your business stand out from the crowd. When you take your time to research your market’s keyword demand, you’ll get to learn which terms and phrases to target with SEO(search engine optimization) and also learn more about your customers — what could be better?
The Big Question: How Can You Conduct Keyword Research That Works?
Let’s continue to find out! The tactics we’re about to explore will surely improve your traffic from Google and give you an edge over your competition. Let’s get to it!
1. Begin With Seed Keywords
Seed keywords are also known as ground or foundation keywords for SEO. Essentially, these keywords define your niche — they’re what you use as base keywords for your local business. It’s also good to know that seed keywords can give you a better idea of who your competitors are and that’s huge. The good news? It’s pretty easy to come up with keywords if you already have a business or product you want to promote online. You can simply describe the product in your own words or figure out how potential customers will search for it. Need an example? Well, let’s assume you’re launching an online store that sells Diet Pills, the keywords you’ll want to use are diet pills for women, diet pills for men and more. Pretty sure you get the point!
2. Come Up with Keyword Ideas
Now that you’ve gotten your seed keywords, the next step is to come up with an extensive list of relevant keyword ideas. At this point, you’ll want to get a better idea of what people in your industry are typing into the Google’s magic box. How can you figure it out? Here are four ways you’ll want to try:
- Check out the keywords you already rank for
- Already have a website? If yes, you should be able to see the keywords you’re already ranking for — getting a better idea of them can help kick-start your research, and that’s huge.
- Look into your competitors’ keywords. Who knows? Your competitors may have done all the hard work for you. Now you only have to research the keywords they already rank for and pick the ones that are sure to work great for your business.
- Engage keyword Research tools
Sometimes you might want to get unique keywords that your competitors are completely clueless about — this is a great way to stand out from the crowd. At this point, you’ll want to use a decent keyword research tool and the good news is, there are a whole lot of them out there. Just do your homework and choose the one that works! Once you get it, simply enter your seed keywords and keep sifting until you find something amazing. Here’s a keyword tool you can use right now:
3. Get A Better Idea of Keyword Metrics
If you’ve engaged the strategies mentioned above on the list, you’ll probably be sifting through a plethora of keyword ideas with the aim of pinpointing the one that deserves to be shortlisted. Now the big question is, “how can you separate the wheat from the chaff?” Well, just consider some of these keyword metrics:
- Search volume
- Traffic potential
- Cost per click
- Keyword difficulty
4. Get Rid of Irrelevant Keywords
At this point, you’ve got a list of keyword ideas that should work for your business. Well, it’s time to manually study it and remove all irrelevant keywords. Doing this is crucial as you wouldn’t want people to be hitting the back button whenever they visit your website. Note: Your site may get demoted in the search engine if visitors keep leaving and that’s incredibly bad for business.
5. Never Fail To Prioritize
After going through the steps above, it’s only normal for you to do the needful — prioritize. Essentially, you should be noting a few things in the course of your research including:
- The overall traffic potential of a specific keyword.
- You’ll also want to consider how much effort it will take to rank for it.
- You should also look at the ROI of the traffic —see if it only builds brand awareness or convert into leads and sales.
These are just a few things to take note of; we recommend you go a bit further to pinpoint the ones with the best ROI. And that’s it! Doing the keyword research for you local business is and will always be a super important step in winning the top spot in Google SERPs — so, be sure to do all you can to get it right.