NextAdvantage Coaching Revolutionary Digital Branding Solutions for Creative Businesses Mon, 10 Dec 2018 15:44:31 +0000 en-US hourly 1 What Is A Good Conversion Rate for Contractor Websites? Mon, 05 Nov 2018 04:23:35 +0000 The post What Is A Good Conversion Rate for Contractor Websites? appeared first on NextAdvantage Coaching. ]]>

What Is A Good Conversion Rate for Contractor Websites?

In online marketing, conversion refers to the conversion of a user’s visit to a website into an action, (e.g. lead opt-in or phone call.) The conversion rate is thus the turnover rate and the key metric for online retailers to measure the efficiency of websites, online shops or advertising.



The conversion rate (CR) indicates the percentage of all website users who carry out a certain action and determines how many visitors carry out a so-called lead. To calculate the conversion rate, the number of visitors on the one hand, and the number of actions carried out on the other are used and calculated as follows:
Conversion rate in % = number of actions / number of visitors x 100.

What does the conversion rate really say about your website?

Most online marketing managers ask themselves the following questions:

  1. What is a good conversion rate?
  2. What is the average conversion rate e.g. in house painting?
  3. Is my conversion rate better than that of the competition?

Behind all these questions is primarily uncertainty and concern as to whether website operators are doing their job well. They want confirmation that they can keep up with the competition or are better.

Here are 8 ways to improve your websites conversion rate


Reduce the loading time of the website pages


Internet users will leave a website if the loading time is longer than 3 seconds. The loading speed of your site can negatively impact your conversion rate and your SEO (search engine optimization). Here are some important points to take into account to reduce the loading time of your pages:
  • Use performance measurement tools: use the technical audit.
  • Also use the Page speed tool. It indicates the points to improve.
  • Remove unnecessary extensions: if you use WordPress for example, remove extensions that you do not use. They take up the available space on your server.
  • Choose a bandwidth that will accommodate your traffic: if you have too little bandwidth compared to your traffic, your site may be slowed down considerably. Contact your hosting company to check all that.
  • Reduce the weight of images: some images can be heavy and take up space on your site. Remember to compress them before importing them with tools like “Tinypng” .

Analyze your Analytics statistics


Google analytics is a great tool to help you better understand the activity of your visitors on your site. This is ideal for identifying blocking points that negatively impact your conversion rate.
  • Perhaps there is a page where visitors leave your site without any action taken. Go to the page in question and try to understand why.
  • A page where there is little traffic may have become inaccessible.
  • Your mobile visitors tend to leave your site quickly? Check that your site fits all screen sizes.

Review your message


Studies show that a visitor leaves a site less than 8 seconds after visiting the home page. So, you have an extremely short time to convince website visitors that they have found the right solution.    As a result, your key message should be as clear as possible. Place it in the first part of your page, visible without scrolling the page or what is called above the fold.

Be sure to highlight the benefits of your products or services and where its easily seen. Avoid professional jargon that a casual visitor would not understand.


Rework your calls to action


The key elements that play on your conversion rate are your calls to action (CTA). They must appear at least once on your website pages. Points to consider when making your calls to action effective are:
  • Their proposal: make sure that the action you want your visitors to take has enough value to motivate them to engage. Like receiving advice, get a free estimate, download a guide …
  • Position: Place your calls above and below the fold (visible only when the user scrolls down the page) so they are always accessible.
  • Their size, color, and shape: try several aspects of the button and keep the one that gets better results. Test bigger, rounded, round, etc.
  • The wording: the text that you will use in your calls to action are to be followed closely. A word can change your conversion rate. Remember to use a proactive verb in your buttons to encourage your users to take action. Avoid generic texts like “contact us” that will have no effect on your conversion rate. “Ask for a free trial” has much more impact than a simple request for contact.

The most effective method is to perform tests based on your changes in order to have the best call to action possible.


Set up conversion pages by target


In order for your conversion pages to be effective, you must be sure to create calls to action that are relevant to your specific content or offerings.

You are not going to offer a free painting tips guide to someone that is looking for roof repair services. So, remember to adjust your conversion page content to increase lead conversions.


Improve the product or service pages


Start by improving your product or service pages little by little. On your website the product pages must reassure, seduce and inform your future customers. The recommendations on this page are applicable to the product pages:
  • Post credibility elements
  • Place the main information at the top of the form
  • Avoid poor quality images; a poorly chosen image will repel visitors.
  • View customer reviews

For your images, focus on people who interact with your product or service so your customers can protect themselves


Create simple and short forms


The forms should be as short as possible. Think about the information that is really important to you and remove unnecessary fields to avoid scavenging your prospects. Keep only the field “email address” for example, or mail + name.

Do not use a slide on your pages


The slides can have a negative impact on the SEO of your site by increasing the loading time. So, you risk frustrating your visitors who will not hesitate to leave your site judging the loading time being too long.

In addition, it will create H1 tags that dilute the relevance of keywords. Prefer blocks of still images.

Make your website work for you!

One of the good things about having an optimized home improvement website is that it can work hard to generate leads around the clock. Optimization doesn’t happen overnight, however, getting conclusive results can happen faster when you spend the necessary time and effort to get your website optimized for conversions.  Nothing will change if you do not apply any of these strategies suggested above. Use this knowledge to take initiatives as quickly as possible.

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5 Video Marketing Strategy Tips To Build Your Brand Tue, 09 Oct 2018 11:00:09 +0000 The post 5 Video Marketing Strategy Tips To Build Your Brand appeared first on NextAdvantage Coaching. ]]>

Tony Aponte, Internet Marketing Consultant

Social video has fastly become a very popular trend in the social life today. This alone proves that implementing a video marketing strategy is a MUST if you want to set your brand apart online. Using the right strategy for building the brand of your company would be a smart choice when it comes to getting targeted eyes on your products or services. Having a great video marketing strategy to build your brand in place will give customers a quick snapshot of your products or services without having to create written content every day. Customers can get the needed information in less than 30 seconds with a great content video.

With all the great technology available, you can now produce high-quality videos, with higher resolution, to provide excellent content for your followers with little effort. Thank goodness to smartphones, your customers can have access to these videos instantly.

Here are some important things you should consider to have the best video marketing strategy for branding and make your business stand out:

video marketing strategy for branding

Create A Video Publishing Schedule

  • Having an accurate schedule where you know exactly what to do and when to do it will improve the process. Instead of posting one video for each product or service, think of terms in making a series of videos where you will tell a story about each product in an interesting way which will attract new prospects to your brand. Make sure you have an appealing brand name and logo in order to stand out within your target audience.
  • Another thing is to set up the schedule of posting the videos. Plan the timing and use new and better branding strategies if you want to keep your brand at the top in the social world.

Make Short Videos Instead of Long

Nobody wants to watch a video longer than 1-2 minutes. We live in a generation of instant gratification. Make sure that your videos are long enough to catch the attention of the customer and keep them interested enough in the video message. The micro video applications can shorten the video to less than 10 seconds and can make them perfect for sharing on Instagram or Twitter. Social media can help you a ton if you want to have a successful video marketing strategy for branding.

video content

Determine the Video Content & Stick To It

  • Determining the content you want to be in the video is another essential factor in a branding strategy. What type of content will you provide to the audience; will it be entertaining, educational, practical or a combination of all? Make sure that you know your target audience and their needs and requirements, so you can focus the branding strategy towards them in order to achieve success.
  • What value are your videos giving to customers? How can your videos help them? Create some video stories that not only speak of what you have to offer but how they came about, what the benefits are and how you are emotionally connected to them.

Outline the Video Topics

outline the video topics
  • It is an important step to outline the topics if you want the video message to be understood fully. If you are running a B2B Software Company then the content of the video should be divided into different topics providing the different business functions. For example, it can be support, sales, internal communication, corporate events, human resources and many other functions.
types of videos

What Are the Types of Videos

  • After you have determined the content for your videos and the branding strategy, the next step is to establish the style of video. There are many types that you can create and among them are videos that are:
    • DIY Material
    • Recorded Webinars
    • Support Videos
    • Customer Testimonials
    • Documentary Videos
    • Company Culture
    • Explainer Videos About Products & Services
    • Demos
    • Leadership Interview and much more.
  • When you decide to create your video make sure you have the correct target audience and that you have answered all of their questions…only then will your video maintain the attention of your viewers.

So as a conclusion we can say that a successful marketing strategy for branding your video would be the one that fulfills the above-mentioned requirements. Once all of this has been set up you can start working and achieving the goals of your small business brand.

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The Need To Brand Your Small Business Sat, 01 Sep 2018 21:52:31 +0000 The post The Need To Brand Your Small Business appeared first on NextAdvantage Coaching. ]]>

Tony Aponte, Internet Marketing Consultant

“You can forget what you heard, but can never forget an experience….”

That’s such a powerful statement. That is from a quote from prolific American author, poet and civil rights activist, Maya Angelou where her actual quote was “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Let that sink in a bit….

small business branding

We, humans, are very emotional. We make decisions based on logic, but ignore our emotional needs.  As a result, this ruins the balance where reason and intuition hinges.

So, if you are in business and all you are thinking about is just how to make profit, you are in for a shocker. Your business exists only to the degree to which you give your customers a worthwhile experience and your profit is the result of how well you made them feel.

So, when it comes to small business branding, you must realize that it is ALL about the customer.

And let me tell you…

This a lesson I had to learn as well.  I was chasing the money instead of focusing on the customer experience. A hard lesson learned but learned nevertheless.

What Is A Brand?

A Brand Is

The total of the experiences your customers and potential customers have when they interact with your product or service.

A Strong Brand

Speaks volumes of what your company does, how it does it, and at the same time, establishes trust and credibility.

Your Brand

Is in everyday interactions with your customers, the images you share, the messages you post on your website, the content of your marketing materials, and in your posts on social networks.

No brand can exist in isolation; there HAS to be a brand strategy through which the experience of what you offer is brought to the customer or potential customer.

Here is the conundrum that many small businesses have….when thinking of a brand, they automatically start to think of the Big Name brands like Coke, Nike, Apple, Oprah Winfrey and so on. They have this perception that to be a brand you need to have this BIG image.

So, let’s break down what a brand really is…

A brand stands out amongst competition and gives customers something to rally around so, they have to be intentional about the brand.

Got it?

Ok, so how does this apply to your business? Several key factors to keep in mind. They are:

How Can A Small Business Build A Brand?

01 Stand For Something

If your business does not stand for something, it will fall for anything. In your niche, what does your business stand for? Can your customers relate with what you stand for with a simple sentence? Have you developed the reputation that your organization stands for something?

Branding makes you stand out, and if you are to stand out, you had better stand for something!

02 Keep Your Promise

Nothing wows a customer like a product or service that delivers on its promise. A happy customer is the surest bet for referrals.

03 Be Customer Driven

You are not in control of your brand. Let me repeat that…

You are NOT in control of your brand!

You can set your brand’s direction, but how your brand is perceived is determined by your customers and potential customers.
Turn your satisfied customers into your brand’s ambassadors – spreading your ideas and brand to their own networks. Spend time nurturing relationships with such people.

  1. Who are they?
  2. What can they give and receive in order to help your brand?

Ultimately, successful brands recognize that if they help their customers succeed, the customers will, in turn, help the brand succeed.

04 Deliver Value

Value does not have to mean you are being cheap. You can focus on product leadership, operational excellence or customer excellence and develop an edge so that you stand out among competition.

Since you also need a brand strategy to make your brand successful, also note that for your strategy to be successful, you need to:

  • Think Long Term: You must come to terms with the fact that brands are not built overnight, so your brand strategy should focus on the long term. Think five, ten, fifty years ahead. Think marathon, not 5k.
  • Be flexible: Your brand strategy should be flexible enough to accommodate changes in the market, customers, and competition.

Always remember, if you think BRANDING, think STANDING OUT!

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5 Killer Tips for Keyword Research for local Businesses Fri, 16 Feb 2018 07:58:35 +0000 Keyword Research for Local Businesses & Why You Need It Is keyword research for local businesses really necessary? What is SEO without the right keywords? It’s practically nothing! Keywords are the vehicle of your campaign and inbound links. In fact, much of your online success will be driven by each targeted keyword phrase. That said, […]

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Keyword Research for local Businesses

Keyword Research for Local Businesses & Why You Need It

Is keyword research for local businesses really necessary? What is SEO without the right keywords? It’s practically nothing! Keywords are the vehicle of your campaign and inbound links. In fact, much of your online success will be driven by each targeted keyword phrase. That said, you’ll want to do all you can to choose the right keywords; more like the ones that’ll benefit your local business the most. Look… Keyword research for local businesses is an indispensable, high return activity in search marketing that can help optimize your site and make your business stand out from the crowd. When you take your time to research your market’s keyword demand, you’ll get to learn which terms and phrases to target with SEO(search engine optimization) and also learn more about your customers — what could be better?

The Big Question: How Can You Conduct Keyword Research That Works?

Let’s continue to find out! The tactics we’re about to explore will surely improve your traffic from Google and give you an edge over your competition. Let’s get to it!

1. Begin With Seed Keywords

Seed keywords are also known as ground or foundation keywords for SEO. Essentially, these keywords define your niche — they’re what you use as base keywords for your local business. It’s also good to know that seed keywords can give you a better idea of who your competitors are and that’s huge.  The good news? It’s pretty easy to come up with keywords if you already have a business or product you want to promote online. You can simply describe the product in your own words or figure out how potential customers will search for it. Need an example? Well, let’s assume you’re launching an online store that sells Diet Pills, the keywords you’ll want to use are diet pills for women, diet pills for men and more. Pretty sure you get the point!

2. Come Up with Keyword Ideas

Now that you’ve gotten your seed keywords, the next step is to come up with an extensive list of relevant keyword ideas. At this point, you’ll want to get a better idea of what people in your industry are typing into the Google’s magic box. How can you figure it out? Here are four ways you’ll want to try:

  1. Check out the keywords you already rank for
  2. Already have a website? If yes, you should be able to see the keywords you’re already ranking for — getting a better idea of them can help kick-start your research, and that’s huge.
  3. Look into your competitors’ keywords. Who knows? Your competitors may have done all the hard work for you. Now you only have to research the keywords they already rank for and pick the ones that are sure to work great for your business.
  4. Engage keyword Research tools

Sometimes you might want to get unique keywords that your competitors are completely clueless about — this is a great way to stand out from the crowd. At this point, you’ll want to use a decent keyword research tool and the good news is, there are a whole lot of them out there. Just do your homework and choose the one that works! Once you get it, simply enter your seed keywords and keep sifting until you find something amazing. Here’s a keyword tool you can use right now:

3. Get A Better Idea of Keyword Metrics

If you’ve engaged the strategies mentioned above on the list, you’ll probably be sifting through a plethora of keyword ideas with the aim of pinpointing the one that deserves to be shortlisted. Now the big question is, “how can you separate the wheat from the chaff?” Well, just consider some of these keyword metrics:

  • Search volume
  • Clicks
  • Traffic potential
  • Cost per click
  • Keyword difficulty

4. Get Rid of Irrelevant Keywords

At this point, you’ve got a list of keyword ideas that should work for your business. Well, it’s time to manually study it and remove all irrelevant keywords. Doing this is crucial as you wouldn’t want people to be hitting the back button whenever they visit your website. Note: Your site may get demoted in the search engine if visitors keep leaving and that’s incredibly bad for business.

5. Never Fail To Prioritize

After going through the steps above, it’s only normal for you to do the needful — prioritize. Essentially, you should be noting a few things in the course of your research including:

  1. The overall traffic potential of a specific keyword.
  2. You’ll also want to consider how much effort it will take to rank for it.
  3. You should also look at the ROI of the traffic —see if it only builds brand awareness or convert into leads and sales.

These are just a few things to take note of; we recommend you go a bit further to pinpoint the ones with the best ROI. And that’s it! Doing the keyword research for you local business is and will always be a super important step in winning the top spot in Google SERPs — so, be sure to do all you can to get it right.

Good luck!

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[BEWARE] 5 Branding Mistakes that Will Kill Your Small Business Mon, 29 Jan 2018 14:54:03 +0000 Some small businesses think that branding is a “big business” problem. This is also one of the branding mistakes a small business can make. Branding is as important to small businesses, whether you are a startup or a local store. Branding should not be taken lightly. A brand is not just a name, logo or […]

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branding mistakes

Some small businesses think that branding is a “big business” problem. This is also one of the branding mistakes a small business can make. Branding is as important to small businesses, whether you are a startup or a local store.

Branding should not be taken lightly. A brand is not just a name, logo or tagline. It can be said that a brand is your business’s identity, a representation of what your business is all about and what you aspire to be. Your brand embodies all the promises and commitment you made to your customers. A brand is certainly one of the most valuable assets that a business has to develop, cultivate and protect.

Failing to recognize the importance of branding for your business could kill it just as these 5 small business branding mistakes you often commit.

Here are the 5 Branding Mistakes To Avoid

  1. Inconsistent Brand Image 
    • In business, consistency is the key to success. Consistency applies to a brand image as well. Your brand equals to your brand’s face, reputation as well as identity. If you are inconsistent with your brand image, it will lead to brand confusion, miscommunication, trust wearing away and poor customer experience.
  2. Low-Quality Content
    • What your customers are looking for is a business that they can rely on for their needs and problems and they want value for their money. In that sense, providing them low-quality content is not something that induces trust and loyalty from your target audience. Your promise is to offer them high-quality products and services. And, the moment you failed to do so will be the start of the end of your business.
  3. Inconsistency with Brand Promises
    • As mentioned before, consistency is important in almost every aspect of a business. From the brand image, this time brand promises. As a business, you made promises and commitments to your audience – quality service and products, exceptional customer services and so on. Your customers turn to you to solve their problems and satisfy their needs and failing to do so gives negative impact on your reliability.
  4. Not Listening to Your Audience
    • Why is not listening to your audience a branding mistake? What will happen if you fail to involve your audience in your business? The result is you are unable to offer them services, products, and experience they need. Before you can serve your customer well, you need to know what they desire. You have no way of knowing if you do not listen and that will be the undoing of your business.
  5. Unresponsive, Badly Designed Website
    • Today, every business has some kind of website or at least a Facebook page. Websites and social media pages are important to businesses for marketing, developing the relationship with customers, staying updated with current trends, etc. It is also the easiest and most convenient way your customer can shop instead of going out to meet traffic and other hassles.

Branding Also Means A Great Experience

On that note, it is just as important that you give them a wonderful experience in navigating through your website. They chose rather than going somewhere to shop, they would just visit your website.  Therefore, if you greet them with a badly designed, unresponsive and hard to navigate website, they will not think twice about visiting your competitors website.


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Have You Gone Digital? Mon, 22 Jan 2018 06:00:03 +0000 The post Have You Gone Digital? appeared first on NextAdvantage Coaching. ]]>

Tony Aponte, Internet Marketing Consultant

Since Social Media activity has become a dominant part of people’s lives nowadays, it is very important to know how to use the branding strategies in order to make your business presence using Social Media. If you have gone digital and have acclimated your business more to using technology, then it is the right time to think of some of the branding techniques and strategies for achieving success. Having the right people working in your company is essential for starting a business. Having the right platform will provide better success and easy access by the customers. Knowing this and the innovations in technology, your company will need strong branding strategies in order to be competitive in the ever-growing social sphere.

Here are some social media branding tips on how to do that.

1. Deliver value, don’t just do advertisements

The key to a great life lies in shifting your focus from accumulation to contribution. The old saying “He who gathers the most toys wins” needs to be replaced with “He who serves the most prospers”. Remember, happiness is the by-product of a life spent adding value to other people’s lives.

Robin Sharma

  • This means that your business must provide the value that is offering, not just doing some fancy advertisements that will show your brand and business in the wrong way. This means that you need to be reliable in order to get confidence from the customers.
  • Use different strategies in the delivering process and organize some future promotions and sales where you will inform the general audience about your work and values.
  • Keep your followers interested in what you are doing and go toward expansion.
  • If you plan to create some official website of your company, make sure you are providing accurate information and that you have different options for the customers to follow you.

2. Use the influence of social media to the customers

A life is not important except in the impact it has on other lives.

Jackie Robinson

  • Using the influence Social Media has on individuals can bring you success. Since everything goes viral today, people can easily find out about your brand and the chances of having some services or buying some products from your small business might be bigger than not using the social sphere at all.
  • Once you have reached the target audience, make sure you maintain the engagement because it is not just important to get customers, you need to keep them for the lifetime of your offerings.
  • Every brand uses the strategy of influence by Social Media, so take advantage of it and use it in the best possible way.

3. Determine your brand personality and identify your audience

Your brand is the single most important investment you can make in your business

Steve Forbes

  • Identifying your target audience would be the best option when going viral. If your company is B2B, then you will need to have a more prolific ground instead of offering the services to some random customers. Commit the resources of your company to those customers that will respond to your requests.
  • Determining the brand personality is another crucial point because the clients will grow within time and you need to have a clear image of what your brand is about. Identify the traits, the reasons why customers will choose your brand, the innovation strategies, etc.
  • There are a lot of social media branding tips that can help you in the determination of the brand and its social presence.

What Are the Best 3 Strategies in Building Social Presence?

Timing Is Crucial

This means that you need to know when to establish a credible brand voice and when to stop. Doing some things soon will not help you in Social Media. Make sure your posts are connected with the work of your business in order to be reliable to your customers.

Be Active

Being active on Social Media is very important, once you have created some account or profile on some of the social sites, you need to be active, post informational and entertaining posts in order to keep your audience entertained and interested. If you stop posting for a long period of time, your customers will forget about the existence of your brand.

Stay Up To Date

Using some social media branding tips can help you to keep your business up to date. This means that the new technology must be followed and customers need to get the needed services.

If you use the latest technology your brand will be known as accurate and reliable, thus bigger number of followers on the social media.

If you are looking to build your brand exposure, then contact us for a free consultation for a branding strategy that will position you as the leading authority in your industry. Contact us today at (864) 373-0911!

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